- This company has sales of 79 billion dollars in revenue and employs 120,000 people around the world.
- Proctor and Gamble started selling Soap and Candles
- Ivory Soap was the first flagship brand really launched Proctor and Gamble and put the company in the eyes of American consumers
- Proctor and Gamble utilizes societal marketing concept. I think they use societal marketing concept because in the video they showed value in what their customers liked and what more they needed from P&G
- 1890 Proctor and Gamble become a publicly traded company
- P&G does value marketing research, they first utilized market research by sending females that graduated college around the world to enter houses and research how and what women use their products for.
- Proctor and Gamble used radios and TV shows to produce their soap and the name Soap Operas came.
- Tide was originally known as "Product X". They put three boxes of Tide in each washing machine to ensure was a enormous success
- P&G currently produces 300 different brands
- Customers thought that P&G came from the devil because the stars made a 666
- Pampers are P&G largest brand