marketing environment- the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers
microenviorment- the actors close to the company that affect its ability to serve its customers - the company, suppliers. marketing intermediaries, customer markets, competitors and public's.
macroenviorment- the larger societal forces that affect the microenviorment- demographic, economic, natural, technological, political, and cultural forces.
marketing intermediaries- firms that help the company to promote, sell, and distribute its goods to final buyers.
public- any group that has an actual or potential interest in or impact on an organizations ability to achieve its objectives.
demography- the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.
baby boomers- the 78 million people born during the baby boom following world war ll and lasting until 1964
generation x- the 45 million people born between 1965 and 1976 in the " birth dearth" following the baby boom
millennial's- the 83 million children of the baby boomers, born between 1977 and 2000
economic environment- factors that affect consumers buying power and spending patterns
engels law- differences noted over a century ago by ernest engel in how people shift their spending across food, housing, transportation, health care, and other goods and services categories as family income rises.
natural environment- natural resources that are needed as inputs by marketers or that are affected by marketing activites
technological environment- forces that create new technologies, creating new product and market opportunities.
political environment- laws, government agencies, and pressure groups that influences and limits various organizations and individuals in a given society
cultural environment- institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors