successful characteristics
- Story is unique and creative
- commercial joins culture (buzz/viral marketing)
- includes contact info (web address)
- specific target market but relates to masses
- Balances humor with message
- story relates to the brand and makes connections to consumers
- brand is accurately featured (logo, trademark, relevant colors)
- includes consumer generated marketing
I think the first characteristics is the most important for a successful television commercial because having a unique story is really important because if your customer sees you copying off of others they wont like it and wont find anything interesting or something that relates to them in your commercial or product.