boston consulting group - growth share matrix - SAMSUNG
SWOT ANALYSIS
Strengths:
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Weaknesses:
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Opportunities:
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Threats:
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chapter 2 disscusion
- Strategic Planning - the process of developing and maintaining a strategic fit between the organizations goals and capabilities and its changing marketing opportunities. The steps to strategic planning is defining the company's mission, setting the company objectives and goals, designing the business portfolio, and planning marketing and other functional strategies. Marketing supports company strategic planning with more detailed plans for specific marketing opportunities.
- Company classifies all its SBU's according to growth market share. -Time consuming, expensive for companies to use.the four parts of the product/ market grid are the market penetration strategy, market development strategy, product development strategy, and An example of. An example of the market penetration strategy is to attract competitors customers. an example of market development strategy is to sell in new locations. An example of product development strategy is to develop new features.
- the four parts of the product/ market grid are the market penetration strategy, market development strategy, product development strategy, and An example of. An example of the market penetration strategy is to attract competitors customers. an example of market development strategy is to sell in new locations. An example of product development strategy is to develop new features.
- market segmentation- process of dividing a market into distinct group of buyers. Market targeting- involves evaluating each market segments attractiveness.
- Price- the amount you have to pay.Product- The item you sell to customers.Promotion- Growth of a product by advertising.Place- The area where the item is sold, usually store
Application questions
- Strengths, Weakness, Opportunity, and Threats.
TD BANK:
Strengths: Financial leverage, unique products, brand name.
Weaknesses: Weak management, Poor customer service, high debt.
Opportunity: Online market, new products, international expansion.
Threats: Other banks, Bad economy, Political risks. - Dell's mission statement to become the best computer service company ah\ deliver the best customer service,
They have to have a a goal and money and to achieve this separate their customers. - The awards I learned about is the 2014 North American Effie Awards. The jury convened to help determine which campaigns demonstrated award-worthy marketing effectiveness. According to jury member Monique Threadgill, President of MOSAK Advertising and Insights