Generation z is commonly denied as "people born between the mid 1900's and 2010" they are also known as "digital natives"
Generation Z is...
Baby Boomers (1945-1965)
Generation X 1960-1983 also known as the Latchkey generation
Generation Y 1980-2000 also known as the millennial generation and were raised by the late baby boomers
Generation Z 1995-2010 also known as generation alpha
Generation Alpha 2010-2025
Each generation is defined by economic instability, technological changes and political instability
Generation Z1- witnessed the technological advances
Generation Z2- born into a digital world touch screen are becoming normal
Generation Alpha- 21st century may never know about floppy disk and are likely to be more educated
Generation Z is...
- well networked more "virtually" present and more tolerant of diversity.
- materially satisfied yet financially conservative
- more connected with their parents than prior generations
Baby Boomers (1945-1965)
- divided into hippies and yuppies; they were raised by the
Generation X 1960-1983 also known as the Latchkey generation
Generation Y 1980-2000 also known as the millennial generation and were raised by the late baby boomers
Generation Z 1995-2010 also known as generation alpha
Generation Alpha 2010-2025
Each generation is defined by economic instability, technological changes and political instability
Generation Z1- witnessed the technological advances
Generation Z2- born into a digital world touch screen are becoming normal
Generation Alpha- 21st century may never know about floppy disk and are likely to be more educated
generation project
Baby Boomers 1945-1965
Economic Instability
STRONG ECONOMY
FIRST AUTOMOBILE
INCREASE OF BABIES
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Political Instability
SEGREGATION
WORLD WAR ll
WOMEN RIGHTS
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Technological Instability
FIRST SATELLITE
MICROWAVE
ATOMIC BOMB
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Age Today 49-69
RETIREMENT HOME
WALKER
DENTURES
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GENERATION X 1960-1983
Economic Instability
BOTH PARENTS WORKING
INDEPENDENT ECONOMY
OIL EMBARGO
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Political Instability
LATCH KEY KIDS
WOMEN WORKING
VIETNAM WAR
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Technological Instability
PAGER
RADIO
TV
80s RAPPER (RUN-DMC)
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Age 31-54
BUYING HOMES
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GENERATION Y 1980-2000
Economic Instability
LAZY
STOCK MARKET CRASH
ACCEPTANCE OF EQUALITY (EX: GAY RIGHTS, RELIGIOUS RIGHTS AND ETC)
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Political Instability
AFGHANISTAN WAR
FOCUSES ON BRAND MATERIALS
LIBERAL
TWIN TOWERS
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Technological Instability
LAPTOP
BLACKBERRY
EMAIL
IPOD
PSP 2
PSP
CD PLAYER
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Age 14-34
PAMPERS
ONLINE SHOPPING
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GENERATION Z 1995-2010
Economic Instability
SUB-PRIME BUBBLE BURST
CHILDREN ARE LEARNING MORE THAN OTHER GENERATIONS
ECONOMY BASED ON TECHNOLOGY
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Political Instability
BOSTON MARATHON
IRAQ WAR
ENVIRONMENTAL CONCERNS
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Technological Instability
IPAD AIR
TOUCH SCREEN COMPUTER
TOUCHSCREEN TV
TOUCHSCREEN CAMERA
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Age 4-19
EXPENSIVE BRAND MATERIALS (EX: FENDI, NIKE, ADIDAS AND ETC)
TOUCHSCREEN TECHNOLOGY (EXP: APPLE, SAMSUNG AND ANDROID)
XBOX ONE
WII
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