brand personal activity
The three traits I choose was Ruggedness, Competence, and excitement. i choose ruggedness because Adidas is a very big and strong company, it is also successful and efficient which is what makes it competence. and it has excitement because Adidas use famous athletic stars such as Carmelo Anthony to promote their products and it catches the attention of people because Carmelo Anthony is a very well known athletic player. This relates to me because i wear Adidas also and as a student athlete i value Adidas product very much.